Insights

Perspectives from the Keynova Group team and other thought leaders influencing innovative thinking about digital channels.

Kaycee McNeil-Elder Kaycee McNeil-Elder

Top 5 Customer Experience Trends for 2023 and Beyond

Source: The Financial Brand

Financial services providers can no longer use the excuse of the pandemic when delivering less-than-desirable customer experiences. Today's consumer knows what is possible with the combination of data, advanced insights, modern technology and expanded communication channels.

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Kaycee McNeil-Elder Kaycee McNeil-Elder

2022 Holiday Shopping Trends You Need To Know

Source: Forbes

During the 2022 holiday shopping season, consumers are looking for brands that can provide personalized, convenient solutions to make their lives easier and better. They are also not purely looking to buy a product - but to have an experience around the product.

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Kaycee McNeil-Elder Kaycee McNeil-Elder

Consumers tap BNPL for larger purchases

Source: Payments Dive

The share of U.S. consumers who’ve used buy now-pay later (BNPL) services has jumped over the past year: 67% of respondents this year have used the service, compared to 47% in 2021, according to a recent report.

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Kaycee McNeil-Elder Kaycee McNeil-Elder

Four steps carriers should use to engage small businesses

Source: Property Casualty360

For small commercial insurance carriers, the right approach to the digital journey is often the difference between winning new small business clients or falling by the wayside. Beth Robertson and Chris Musto detail how carriers can win more SMB customers.

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Susan Foulds Susan Foulds

4 Ways Citizens Bank Keeps ‘Human’ in Its Digital Banking Experience

Source: The Financial Brand

The nature of financial services for both consumers and businesses requires personalization of the digital experience—a balance of technology with customer experience best practices, options for user customization, and relevant insights and guidance—all blended with high-touch customer service that is readily available when required. Citizens Bank taps into the importance of humanizing the digital experience.

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Kaycee McNeil-Elder Kaycee McNeil-Elder

Banks Must Combine Strength of Humans With Power of Technology

Source: The Financial Brand

Building a distribution network that combines the qualities of human interaction with the power of new technologies can leverage customer-facing staff to become a differentiator for traditional banks and credit unions.

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