4 Ways Citizens Bank Keeps ‘Human’ in Its Digital Banking Experience

Written By Susan Foulds

Source: The Financial Brand

The nature of financial services for both consumers and businesses requires personalization of the digital experience— a balance of technology with customer experience best practices, options for user customization, and relevant insights and guidance — all blended with high-touch customer service that is readily available when required. Citizens Bank taps into the importance of humanizing the digital experience.

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Susan Foulds
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